A brand identity project for InfoScout, a business intelligence platform built around real-time shopper and consumer insights.
InfoScoutBrand
Overview
Background
InfoScout was a software company that delivered insights for CPG brands through the use of customer captured receipts.
The Project
In 2013 I joined as the first design hire, with the first big project being to brand InfoScout.
When tasked to brand InfoScout, I explored a wide range of ideas.
What really stuck was a simple concept of boxing in the name to represent the captured insights we provided as a company.
Outcome
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